ON LACQUER FORMULA
In the spirit of true transparency, Deco's messaging does not align with the clean beauty trend, because, well, it just doesn't make any sense for the nail polish category. We love nail polish because of its glossiness and hardness, two attributes that make it a very effective paint product. You can compare Deco to other nail brands who market as "natural", "non-toxic", "100-free", etc, and you'll find that all of our formulas pretty much have the same stuff in them.
We've gone in this direction because we want to be sure that you make the best decision if you are ever in a situation where your child or pet ingests or misuses nail polish (i.e. treat it like an emergency). We also believe that it should be easy to find exactly what's in your makeup, which is why we display every shade's ingredient list directly on product pages.
Deco is a 100% cruelty-free brand. There is no animal-testing at any stage of the product development, and same goes for our raw material suppliers. All Deco products are vegan friendly and we have no plans to introduce non-vegan products in the future.
ON LACQUER SIZES
Have you ever finished a bottle of nail polish? Like, a whole bottle of nail polish, to the very bottom of it? No? Neither have we. That's what started all of this, coming to realization that there is so much nail polish sitting around our bathrooms that will never make it to our nails. Bigger is usually better, but what's the point in having product that's never used?
That's why Deco's bottles come in a smaller sized option- it's a size that's more practical if you don't tend to finish big bottles of polish. Better yet, Deco's formula is super luxe and opaque in 2-3 coats, so a little bit of product goes a long way.
ON LACQUER PACKAGING
Where do you keep your nail polish collection? Probably in a shoebox under your bathroom sink, right? That's exactly why Deco lacquers were designed to be pretty enough to sit on your dresser, because we believe that quality should extend to every feature of a product, especially packaging.